Hawthorn Crossings

• Strategic. Purchase profitable urban community shopping centers in partnership with entrepreneurs and community investors

• Building local wealth. Providing a path for increased ownership opportunities of real estate assets

• Special matching grant. $1,000 grant for eligible neighbors in the 55411 ZIP code

• Supporting local talent. Providing opportunities to minority-owned businesses and opportunities for local community employment

• Scalable. Planning to provide investment opportunities in up to 12 service-oriented community shopping centers

• Return. Up to 49% pro-rata share of cash flow and profit to investors

TREND is launching a crowdfunding campaign to allow North Minneapolis residents and other socially-minded impact investors – with as little as $1,000 – to co-own Hawthorn Crossings, a 51,459 square foot neighborhood shopping center on the West Broadway commercial corridor in Minneapolis, Minnesota.

TREND has signed a contract to acquire the shopping center, located at 902–1030 W Broadway Avenue, from Sherman Associates for $9,375,000 (the ”Project”). The Shopping Center spans nearly 800 feet of frontage on West Broadway, the economic hub of North Minneapolis, and is anchored by U.S. Bank, O'Reilly Auto Parts, and McDonald's, alongside locally-owned businesses serving the neighborhood. TREND will support existing operators, fill remaining vacancies, and explore value-add development opportunities on the site. 
TREND has formed 1000 Hawthorn Crossings LLC to own the Project and to conduct the crowdfunding campaign, and will act as the manager of the company.

Hawthorn Crossings sits in the heart of the historically disinvested neighborhood (50% Black, versus 18.8% citywide) at a moment of real momentum. The African American Leadership Forum's Northside Forward, a community-led, $1.5 billion, 10-year plan, designates the site as a primary growth node. Hundreds of millions in nearby investment are converging on the corridor, including NEON's $22M Collective Kitchens food incubator directly across the street and the $68M Satori Village mixed-use development next door.

This is TREND's eighth community-ownership project and its first in Minneapolis. TREND owns six shopping centers across four cities in partnership with 462+ local and small-dollar investors (70% Black, 44% women). 

Special Neighborhood Grant Opportunity.  For each of the first 40 residents of the 55411 ZIP Code who invest $1,000 into the crowdfunded Offering, TREND CDC will provide a $1,000 match—a concrete pathway for Northside residents to build equity in their own neighborhood. Thank you to Impact Charitable for making this match possible. Read the "Special Matching Grants for Neighborhood Investors" on this page below for more detail.

We have calculated a potential return based on our current assumptions about the project's acquisition and operations. We plan to sell the property after 10 years of operations. Cash flow and profits from liquidation are expected to net a total of $8,027,079 over the 10-year period. Our calculation shows that a $1,000 investment might return $$3,210 over that 10-year period.

Some of our assumptions will prove to be inaccurate, possibly for the reasons described in Exhibit B, Risks of Investing. Therefore, the results of investing illustrated in our calculation are likely to differ in reality, for better or for worse, possibly by a large amount.

Please also review the Company's Operating Agreement, for additional detail on how distributions will be made and the business plan, which includes the project budget.

TREND Community Development Corporation (“TREND CDC”), a 501(c)(3) nonprofit affiliate of the Manager, has secured grant funding to provide eligible investors who reside in the 55411 ZIP code with a $1,000 equity matching grant. A total of up to $40,000 in matching grant funds is available, supporting up to 40 eligible investors on a first-come, first-served basis.

Each eligible investor may receive a maximum matching grant of $1,000. The matching grant amount remains $1,000 regardless of whether the investor invests $1,000 or more than $1,000 in the Offering.

Matching grants will be awarded on a first-come, first-served basis based on the later of:

1. the date the qualifying investment is made; and
2. the date TREND CDC receives a complete application and all required supporting documentation.

If more than 40 eligible applications are received, additional applicants may be placed on a waitlist, subject to grant funding availability.

Eligibility Requirements. To qualify for the matching grant program, you must:

• reside in the 55411 ZIP code at the time you make your investment;
• be at least 18 years old;
• make a minimum investment of $1,000 in the Offering;
• submit only one matching grant application per person; and
• make your investment no later than seven (7) days before the Offering closing date.

How to Apply.

Step 1 — Make Your Investment. Complete your investment in the Offering.

Step 2 — Submit Proof of Eligibility. Email the following information to hello@trendcdc.org:

• your full legal name, mailing address, phone number, and email address;
• proof of residency in the 55411 ZIP code (for example, a utility bill showing your name and current address); and
• a copy of your driver’s license or other government-issued identification.

Step 3 — Eligibility Review. TREND CDC will:

• confirm that your investment has been processed successfully;
• review your eligibility documentation; and
• provide next steps for finalizing the matching investment, if approved.

Important Notes

• Matching grants are contingent upon the Offering reaching its Target Amount. As required by SEC regulations, if the Offering does not reach its Target Amount, investor funds will be returned and no matching grants will be issued.
• Matching grants are subject to the availability of grant funds.
• TREND CDC reserves the right to modify, suspend, or discontinue the matching grant program at any time, subject to grant funding availability and applicable law.

Lyneir Richardson is co-founder and CEO of The Chicago TREND Corporation.  He is an experienced commercial and residential real estate developer with over 20 years of experience in urban retail development.

Lyner is also an Assistant Professor of Professional Practice  in the Department of Management and Global Business at Rutgers Business School in Newark, New Jersey, and the Executive Director of the Rutgers Center for Urban Entrepreneurship and Economic Development (CUEED), where he leads capacity-building programs that have assisted over 600 entrepreneurs. He is also a Non-Resident Senior Fellow at the Brookings Institution and a Wealth Innovation Fellow at the Aspen Institute Financial Security Program.

Lyneir has served as Chief Executive Officer of the primary economic development corporation in Newark, for two different mayoral administrations. He was Vice President of Urban Development at General Growth Properties, Inc., where he led the national initiative to bring quality shopping centers to ethnic neighborhoods in large U.S. cities. Early in his career, Lyneir founded Lakeshore Development Construction Company and was recognized by the U.S. Small Business Administration as Illinois Young Entrepreneur of the Year. He started his career as a corporate attorney at the First National Bank of Chicago.

Lyneir is a graduate of Bradley University and the University of Chicago Law School. He serves on the Boards of the International Economic Development Council, New Growth Innovation Network, Newark Parks Foundation, New Jersey Community Capital, and the Cleveland Site Readiness Fund. 

You can read about the entire leadership team here.

The Property Teams

TREND has a track record of assembling teams of local experts (e.g., leasing, management, insurance, landscaping) to provide hands-on property management, stay on top of issues, retain existing tenants and attract new ones to improve financial performance and community impact.

TREND has also helped nearly two dozen Black entrepreneurs to open and/or operate at the shopping centers that it owns.

TREND will continue to identify diverse professionals, contractors, and tenants as it acquires shopping centers across the country.
 

The Company is engaged in a Regulation Crowdfunding (Reg CF) offering (the “Offering”) to raise money to acquire and redevelop the Hawthorn Crossings, located at 900 – 1060 West Broadway, Minneapolis, Minnesota, 55411.

We are trying to raise a maximum of $1,000,000 but we will move forward with the Project and use investor funds if we are able to raise at least $100,000 (the “Target Amount”). If we have not raised at least the Target Amount by 11:59 PM EST on July 31, 2026 (the “Target Date”), we will terminate the Offering and return 100% of their money to anyone who has subscribed.

The minimum you can invest in the Offering is $1,000. Investments above $1,000 may be made in $500 increments (e.g., $1,500 or $2,000, but not $1,136). An investor may cancel his or her commitment up until 11:59 PM EST on July 29, 2026 (i.e., two days before the Target Date). If we have raised at least the Target Amount, we might decide to accept the funds and admit investors to the Company before the Target Date; in that case we will notify you and give you the right to cancel.

After we accept the funds and admit investors to the Company, whether on the Target Date or before, we will continue the Offering until we have raised the maximum amount.

Investments under Reg CF are offered by NSSC Funding Portal, LLC, a licensed funding portal.  This offering has been filed with the SEC.

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

There are numerous risks to consider when making an investment such as this one and financial projections are just that - projections. Returns are not guaranteed. Conditions that may affect your investment include unforeseen construction costs, changes in market conditions, and potential disasters that are not covered by insurance. Please review our Risks of Investing document for a more expansive list of potential risks associated with an investment in this Company.

Unless otherwise noted, the images on the offering page are used to convey the personality of the neighborhood in which the project is planned. Properties shown in these images are not included in the offering and Investors will not receive an interest in any of them.